ATTN: HOKIE ALUMNI,FRIENDS and FAMILY: Boy, do we have a treat for you guys. For our Alumni professional development event, we will have one of the most AWESOME speakers ever, Donna C. Wertalik, M.S.
Donna is the Director of Marketing for the Pamplin College of Business and serves as an Associate Professor of Practice in the Marketing Department at Virginia Tech will present, "Your Digital Footprint & Reputation Management". You do not want to miss it!
A DIGITAL FOOTPRINT, or a DIGITAL DOSSIER, is the body of data that exists as a result of actions and communications online that can in some way be traced back to an individual.
This workshop is intended to provide insights and guidelines on how to effectively build a strong online digital footprint for your professional career.
Virginia Tech Center
108 North Jefferson Street
Roanoke, VA 24016
Extended Speaker Bio:
Donna is an innovative, achievement-oriented senior manager with diverse corporate and academic experience, training, and acquired skills in the identification of marketing opportunities, brand management, social media engagement and measurement as well as overall product development. Her background and experience emphasize her commitment to bottom-line profitability and market-share growth through strategic brand positioning.
She continues to consult through her firm Speak Marketing, which allows her to balance academia and industry to the fullest.
Her recent speaking engagements include Dreamforce 2014, focused on digital transformation and Sales Connections, 2015, focused on a connected campus through social media.
Donna received two National Telly awards, in 2009 and 2010 as well as recognition from the National Advertising Federation (Addy's) in 2006, 2007, 2008. In addition to this, she was Business Week 2012, Favorite Professor and Virginia Tech Favorite Faculty 2015.