Anthony Giorgetti

Green banner with a pale outlined bow and black text reading "GIFTS THAT MATTER.

Gifts That Matter

From children’s smiles to safe spaces, family meals to wildlife rescue, Roanoke’s nonprofits remind us that the best holiday traditions are rooted in generosity.
Becky Pollard ringing the bell at Blue Ridge Cancer Care after her last cancer treatment.

A Legacy of Compassion

When cancer made transportation a barrier to treatment, Becky Pollard turned pain into purpose — and now her son carries on the mission to get patients to care, one ride at a time.
Purple block lettering reads "Furry Friends Welcome" on a pale yellow background, with a small black cat peeking from the left.

Furry Friends Welcome

Our region offers plenty of places where your furry friends are always welcome.
Left to right: Paul Witt, Brynnen Beierle, Jeramy Poe and Sparkles at the store entrance.

Blue Ridge Hydroponics Partners with Roanoke College

Collaboration between a local business and the school provides hands-on learning for future cannabis entrepreneurs.
Banner reading "Outdoor Adventure Awaits" over a cloudy sky above rolling mountain ridges.

Outdoor Adventure Awaits

Explore the great outdoors, from scenic hikes to thrilling water sports, all within reach in Roanoke’s backyard.
Our Someday Farms

Healing Hearts (& Hooves)

At Our Someday Farms, rescued animals and people alike find comfort, care and a sense of belonging.
Kids of all ages can enjoy The VR Center’s high-tech playground.

Step Into Another Reality

Explore thrilling virtual worlds, from epic golf games to zombie survival, at The VR Center—a high-tech playground for all ages.
A brick Tudor-style house with half-timbered white stucco trim, overlaid with large red and yellow text reading "MORE THAN A HOUSE.

More Than a House

The Ronald McDonald House Charities of Southwest Virginia marks 40 years of supporting families with sick children.
Dana “Gig” Edwards sits in Gig Edwards Studio in one of the old chairs from his father’s school.

Generations of Style

A glimpse into the Edwards family school, a downtown Roanoke institution since the 1960s, where tradition, community service and resilience are woven into every haircut.
The Semones Family - Back row, left to right: Ashton, Anderson, Conner, Wyatt, Ian; 
Front row, left to right: Peyton, Sophia, Jonah, Colby

Fostering Love & Hope

Local families share their beautiful experiences on fostering children.

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