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Visit Virginia’s Blue Ridge

USA Cycling Spins Into Town

The 2025 USA Cycling Endurance Mountain Bike National Championships are making their way to Virginia’s Blue Ridge, with the race taking place July 14-20.

USA Cycling Endurance Mountain Bike National Championships Courses Revealed

The championships will take place across Carvins Cove, Elmwood Park and Explore Park from July 14-20.

Hometown Flavors Shine Across the Region: A Comprehensive Guide to Visit Virginia’s Blue Ridge Restaurant Week

Get ready to taste your way through the region during the first-ever Visit Virginia’s Blue Ridge Restaurant Week, May 31–June 8, with 70+ restaurants across six localities serving up special menus at unbeatable prices.

VBR Restaurant Week Debuts May 2025

Virginia's Blue Ridge will celebrate regional cuisine in May, spotlighting restaurants across the region, including City of Roanoke, Roanoke County, Town of Vinton, City of Salem, Botetourt County and Franklin County.

Tourism Economic Impact Reached $1.3 Billion in Virginia’s Blue Ridge in 2023

Tourism generated over $882 million in direct visitor spending in Virginia’s Blue Ridge, marking a 6.6% increase over 2022.

40 Under 40: Shannon Keener

Meet the next generation of Roanoke leaders, as nominated by readers and selected by editors.

Current Issue

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USA Cycling Spins Into Town

The 2025 USA Cycling Endurance Mountain Bike National Championships are making their way to Virginia’s Blue Ridge, with the race taking place July 14-20.
0bb2d152-5022-11f0-a20d-1248ae80e59d-53-jennifer-hayward_-usac-press-conference_-elmwood-park

USA Cycling Endurance Mountain Bike National Championships Courses Revealed

The championships will take place across Carvins Cove, Elmwood Park and Explore Park from July 14-20.
a2c1dbf4-3bbb-11f0-8e12-12163087a831-VBR-Restaurant-Week-Image-Logo-OG

Hometown Flavors Shine Across the Region: A Comprehensive Guide to Visit Virginia’s Blue Ridge Restaurant Week

Get ready to taste your way through the region during the first-ever Visit Virginia’s Blue Ridge Restaurant Week, May 31–June 8, with 70+ restaurants across six localities serving up special menus at unbeatable prices.
e52df34c-f395-11ef-b7a5-12163087a831-VBR-Restaurant-Week-Image-Logo-OG

VBR Restaurant Week Debuts May 2025

Virginia's Blue Ridge will celebrate regional cuisine in May, spotlighting restaurants across the region, including City of Roanoke, Roanoke County, Town of Vinton, City of Salem, Botetourt County and Franklin County.
8c49d9d4-412b-11ea-8606-1244d5f7c7c6-VL20-Neighborhoods

Tourism Economic Impact Reached $1.3 Billion in Virginia’s Blue Ridge in 2023

Tourism generated over $882 million in direct visitor spending in Virginia’s Blue Ridge, marking a 6.6% increase over 2022.
Shannon Keener

40 Under 40: Shannon Keener

Meet the next generation of Roanoke leaders, as nominated by readers and selected by editors.

Departments
Features

An Ecosystem for Job Creation

A new structure in business, one that involves a large group of equal partners, could be the next big job

December 10, 2019
John Park, food evangelist, is excited about the booming food scene in Roanoke and the exposure it brings to the region.
Departments

Upping the Local Food Game

John Park, aka Hungry Asian, loves learning the stories behind restaurants and their food.

October 30, 2017