The story below is from our September/October 2021 issue. For more stories like it, Subscribe Today. Thank you!
Here are nine terrific spots for finding furniture and home goods in the Star City.
If you are searching for furniture, art and home accessories, the Roanoke area offers a diverse selection of styles and price points, and many stores offer free design consultations with purchase.
Read on to find out more about nine local gems where you can go for your home needs while supporting the local businesses that give Roanoke personality and flair.
Better Sofas
Better Sofas is located in a vast building that houses sofas (of course), but also draperies, rugs, barstools, wood and outdoor furniture. Better Sofas aims to provide greater value and a better product than budget furniture stores, and the family owned business takes immense pride in their offerings. Their furniture lines are customizable, and the extensive number of on-the-floor products (hundreds of on-the-floor samples) provides the chance to find something that suits and to try it out on the spot, though the store fills many custom orders from their extensive selection of available fabrics.
Furniture lines are made in Virginia and North Carolina, and include Rowe, Vanguard, Sherrill and Temple furniture companies, among others. A 12-month, no-interest financing plan is available.
Visit: 3631 Aerial Way Dr.
Browse: bettersofasroanoke.com
Call: 540.400.6334
Price point: $$
Black Dog Salvage
Black Dog Salvage is as much an experience as a home goods and furniture store. A bonafide tourist destination, the store was founded in 1999 and made famous by owners Robert Kulp and Mike Whiteside, whose adventures in architectural salvage were highlighted on the DIY Network’s show “Salvage Dawgs.”
Inside the massive store, you’ll find architectural salvage, old house parts, custom upcycled designs, salvage-inspired furniture, art and home goods. Regional artisans and vendors provide a changing mix of new, vintage and antique home decor. If you don’t see what you’re looking for, you can work with the team on a custom furniture creation.
Visit: 902 13th Street SW
Browse: blackdogsalvage.com
Instagram: blackdogsalvage
Call: 540.343.6200
Price point: $-$$$
Ellie Proctor Antiques and Fine Things
Ellie Proctor’s outfit is a relative newcomer to the home design and decor retail shops in Roanoke, but the business has blossomed, and the namesake along with her co-owner, Meredith Draper, have cultivated an Instagram following of more than 10,000 who peek in on the duo’s design ventures, antique hunting and store displays. An evolving stock of antiques and consignment pieces, along with new and custom order furniture, are available. Pillows, home accessories, throws and seasonal gifts can be found here, along with cards and paper goods.
Vintage and local art adorn the walls, including one-of-a-kind works from local company, Appalachia Press. Brides can register here as well.
Visit: 3117 Franklin Rd. SW (Piccadilly Square)
Instagram: ellieproctorantiques
Call: 540.400.6900
Price point: $-$$
Grand Home Furnishings
The “grand” name comes from the furniture store’s beginnings in 1911 as a piano retailer in Roanoke, the Grand Piano Company. In 1931, the company added furniture to its offerings and in 1998 the company stopped selling pianos and changed the name to Grand Home Furnishings. In 2011, Grand celebrated its 100th anniversary, and while Roanoke is its home, they now operate one of the largest furniture and mattress chains in the south, with 18 stores in Virginia, West Virginia and Tennessee. The company strives to offer customers value lines of furniture for the best available prices.
Upholstery lines include Benchcraft, Klaussner, La-Z-Boy and Homestretch, among many. Bedroom, dining and other furniture lines are available from Homelegance, Hillsdale Furniture, Kincaid and others.
Visit: 4235 Electric Road or 1945 Valley View Boulevard NW
Browse: grandhomefurnishings.com
Instagram: grandhomefurnishings
Call: 866.472.6343
Price point: $-$$
Halifax Fine Furnishings
Halifax has been providing interior design services and furnishings to the Roanoke Valley for nearly 40 years, and has been owned and operated by Valeta Pittman since 1984. Pittman’s area of expertise is in hand-woven Oriental carpets and antique Persian rugs, and Halifax is a member of the Oriental Rug Retailers of America, which promotes integrity, fairness and honesty in Oriental rug retailing.
Pittman is joined by two designers at the store who work on client projects, offering sources for accessories, floor coverings, art, lighting and, of course, furniture. Furniture lines are numerous, and include Henkel Harris, Canal Dover, Wesley Hall, Leathercraft and Hickory White.
Accessory and lighting lines include Chelsea House, Dessau Home and Wildwood Lamps.
Visit: 4525 Brambleton Ave.
Browse: halifaxfinefurnishings.com
Instagram: halifaxfinefurnishings
Call: 540.774.3060
Price point: $$$
Magnolia
Magnolia offers furnishings, lighting, unique home accessories and gift items. Their upholstery lines are all made in the USA, and include Cisco Brothers, CR Laine and Bernhardt. Local and regional artists’ original works line the walls and are for sale, including from Diane Patton, Donna Tuten, Lauren Bolishnokov, Carson Overstreet, Maria Driscoll, and more. Maria Driscoll prints of a variety of local landmarks such as the Roanoke Star and downtown scenes make local art available at an accessible price point. A Visual Comfort lighting gallery is the only one in the region.
Store owner Jessica Durham offers design expertise and consultation. To-the-trade only wall coverings and textiles, as well as custom designed furniture can be found here. Gift wrap is complimentary for small goods, such as jewelry, candles and picture frames.
Visit: 3117 Franklin Rd SW (Piccadilly Square)
Browse: magnoliafurnishings.com
Instagram: magnolia_roanoke
Call: 540.204.4774
Price point: $$-$$$
Present Thyme
Present Thyme has been a fixture in the Roanoke Valley for more than 40 years, offering new furnishings, lighting, rugs and home goods, both special order and on display, along with an eclectic mix of curated antiques. Local and regional artists such as Greg Osterhaus, J. Lawrence, Meredith Sink, K. Bell, Diane Patton and more grace the walls and are for sale.
Gifts of all price points can be found here, such as artisan candles, one-of-a-kind pillows, throws and picture frames, and customer favorite drink coasters, with jaunty sayings and Roanoke specific themes. Treasures such as a set of vintage Tiffany & Co. playing cards can be found gracing a coffee table display, so give yourself time to browse the sizable store. Gift wrap on small goods is complimentary. Furniture lines include made-in-the-USA Lee Industries and American Leather.
Visit: 1016 23rd St SW (Towers Shopping Center)
Browse: presentthyme.com
Instagram: presentthymehome
Call: 540.342.9706
Price point: $$-$$$
Reid’s Fine Furnishings
The Reid family opened their namesake furniture store in October of 1995 in Grandin, and the showroom has been a mainstay of the business district there for 26 years. The store carries furniture, art and accessories, and aims to carry mostly American-made products, such as the venerable Stickley, which has been handcrafting furniture since 1900. Reid’s is the only dealer in the region who carries Stickley, and only 125 furniture stores in the country are authorized to sell the line.
Another brand carried by the store, and a departure from its core of American-made furniture is Ekornes of Norway, which manufactures the popular “Stressless” chairs, recliners and sofas. The Copeland and CR Laine furniture lines are also available, in addition to others. Design services are included, and the designer can source rugs, original art, lighting, draperies and accessories for a complete room.
Visit: 1324 Grandin Rd. SW
Browse: reidsfurnishings.com
Instagram: reidsfinefurnishings
Call: 540.342.1844
Price point: $$$
Virginia Furniture Market
The family-owned and operated Virginia Furniture Market opened in 1995, and aims to offer good value and quality products at its nine locations throughout southwest and central Virginia, including three showrooms (Rocky Mount, Christiansburg, Bedford), three stand-alone mattress stores (Roanoke, Rocky Mount, Radford), one solid wood gallery (Rocky Mount), two outlets (VFM Warehouse Outlet and VFM Decorator’s Outlet located in Rocky Mount) and a location in Radford opening soon.
The company has a notable selection of child and teen furniture on display in their warehouse outlet (VFM Kids & Teens), and its showroom located in Christiansburg provides a full range of price points and selections from its many furniture lines, which include TempurPedic, Catnapper, American Woodcrafters, Bassett, Benchcraft, Daniel’s Amish, Ekornes “Stressless” and many more.
Warehouse pick-up is available, as is delivery, and for a one-time charge, a customer may have all of their purchases from any Virginia Furniture Market location delivered, assembled and set up for one year.
Visit: 2625 Brick Church Rd., Rocky Mount
Browse: vafurnituremarket.com
Instagram: vafurnituremarket
Call: 540.334.3876
Price point: $-$$
The story above is from our September/October 2021. For more stories, subscribe today or view our FREE digital edition. Thank you for supporting local journalism!
