Our annual Best of issue shows what makes Roanoke strong, resilient, and unmistakably local.
Written by Liz Long, Editor
Each year, our Best of Roanoke poll becomes more than a list of winners. It is a reflection of who we are as a community. Thousands of readers cast their votes, championing the people, places, and experiences that shape life here, from small, locally owned shops and trusted service providers to favorite events, gathering spots, and the personalities who make the Star City feel like home. This is local at its core, chosen by this community for this community, and a reminder that being local is part of our identity.
Supporting these businesses and community members goes beyond recognition. They are the foundation of Roanoke’s growth, creating jobs, attracting visitors, and driving the region’s economic health. They are our friends and neighbors, the people we rely on, celebrate with, and turn to when we want something done right. Highlighting their work is a way to honor the creativity, resilience, and heart that sustain this city and keep it moving forward. Thank you for cheering them all on with gusto!
That spirit of local pride and momentum runs through every story in this issue. We explore the evolution of Roanoke’s shopping centers, once struggling and now thriving hubs that reflect both growth and changing habits. You’ll go underground to uncover the history and mysteries of Roanoke’s secret water tunnels, connecting past to present in ways only a local could. The rise of boutique hotels across the Valley brings new energy, character, and experiences to residents and visitors alike. And revisiting Lakeside Amusement Park traces the history of a beloved summer destination remembered fondly by the community.
Our thriving community is built not just on buildings and businesses, but on the people who live, work, and invest here. This issue is a celebration of their vision, impact, and the deep connections that make our region more than a place on the map. And gosh, aren’t we lucky to call this place home?
Warmly,
Liz Long, Editor
llong@vistamediainc.com
The story above first appeared in our May/June 2026 issue.
