Season 4 / Episode #2: A New Era at the Ballpark with Blair Hoke and the Salem RidgeYaks
In this episode of From Print to Podcast, we step inside the ballpark for a conversation about reinvention, community, and the next chapter of one of the region’s most beloved summer traditions.
Recorded on site at the stadium, this episode features Blair Hoke of the Salem RidgeYaks, formerly known as the Salem Red Sox, as the organization steps into a new era with a fresh identity and renewed energy heading into the 2026 season.
From the story behind the rebrand to the balance between honoring tradition and embracing change, Blair shares insight into what this transformation means for the team, the fan experience, and the broader community. The conversation explores everything from the buzz around the RidgeYaks name and merchandise to what fans can expect at the ballpark this season—from promotions and theme nights to food, atmosphere, and family-friendly entertainment.
We also take a closer look at Blair’s own journey in baseball, including her role as the first woman assistant general manager in her league, and how leadership, innovation, and community connection are shaping this exciting new chapter.
Whether you’re a longtime fan or someone who hasn’t been to a game in years, this episode offers a behind-the-scenes look at how the RidgeYaks are building momentum and creating a ballpark experience that goes far beyond the game itself.
Sit back, relax, and get ready to play ball!
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A huge thank you to Blair Hoke for joining us and sharing her perspective on this exciting transformation, and to our readers and listeners for continuing to support the people, places, and traditions that make our region special.
Learn more about the Salem RidgeYaks, explore upcoming games, and grab your tickets at their official site: https://www.mlb.com/milb/salem
See our video below or on YouTube:
