Ad Production Requirements

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GENERAL INFORMATION 

TRIM SIZE 8.25”x 10.875” 
SAFETY from trim 0.25” from trim on all sides 
BLEED 0.125” beyond trim on all sides (for Spreads and Full Pages only) 
BINDING METHOD Perfect Bound 
IMAGE RESOLUTION 300 dpi 
LINE SCREEN 150 dpi 
COLOR SPACE CMYK only; no spot color or RGB 
FILE FORMAT PDF/X-1a (must be a PostScript file with all fonts and hi-resolution images embedded; ensure all elements are a minimum of 300dpi and 100% in size) 

  • Any elements such as text, logos, non-bleed images, etc. should be at least .50” from the trim. 
  • Trim and bleed marks should be included on all Spread and Full Page ads. 
  • A SWOP certified proof, complete with color bars should be submitted if there are concerns on color reproduction. 
  • Per SWOP standards, four-color solids should not exceed a density of 300%. Use of rich black (60% C and 100% K) is recommended. Any required image trapping should be included in submitted file. 

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AD SIZES 

2-PAGE SPREAD Bleed: 16.75” x 11.125” / No bleed: 15.5” x 9.8575” 
FULL PAGE Bleed: 8.5” x 11.125” / No bleed: 7.25” x 9.875” 
2/3 PAGE VERTICAL 4.75” x 9.875” 
1/2 PAGE HORIZONTAL 7.25” x 4.75” 
1/2 PAGE VERTICAL 4.75” x 7.25” 
1/3 PAGE VERTICAL 2.25” x 9.875” 
1/3 SQUARE 4.75” x 4.75” 
1/4 PAGE 3.5” x 4.8125” 
1/6 PAGE HORIZONTAL 4.75” x 2.25” 
1/6 PAGE VERTICAL 2.25” x 4.75” 

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AD DELIVERY 

We require ads be submitted via e-mail (under 25MB), Dropbox or WeTransfer to ksmith@leisuremedia360.com. All ads will then be checked and/or produced to ensure that it meets our standards before going to press. 

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WE WANT YOUR AD TO PRINT CORRECTLY 

Late ads with problems or last-minute changes increase the chance of print error. Please make every effort to deliver your materials on time and to our specifications. 

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COMMON AD PROBLEMS TO AVOID: 

Please check your ad for these errors before uploading. 

  • Incorrect dimensions 
  • Text outside the safety area 
  • Low-resolution images (72 dpi images from a website are not acceptable) 
  • Images not converted to CMYK 
  • Spot color/PMS used in the color space 
  • Position marks or color bars in the live area 

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CHANGING YOUR AD 

Any ad intervention requested by the advertiser and/or required by our printer may result in additional charges to the advertiser. 

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SPONSORED CONTENT 

Words such as “Sponsored Content” will be placed with copy that, in the Editor’s opinion, resembles editorial matter. 

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DISCLAIMER 

The Roanoker is dedicated to ensuring the best ad reproduction. Please follow this information carefully to ensure that your ad meets stated specifications. We cannot take responsibility for materials that are not in accordance with these specifications. 

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PRODUCTION CONTACT

Kasey Smith, Advertising Coordinator
phone • 540.339.3811
e-mail •
ksmith@leisuremedia360.com