1 of 45
The Making of a Magazine Cover: Behind the Scenes of Our 40th Anniversary Issue!
Video filmed and edited by Jeffrey K. Wood
Special Thanks:
- 4DD Studios – "40" Numeral Production
- Angel David Verde – Cover Photographer
- Roxy Broom – Photo & Style Assistant
- Caroline McKean – Art Director
- Ruth Herdman – Graphic Designer
- Arielle Rosmarino, Miss Virginia USA 2014 – Cover Model
2 of 45
![Cover-Video-Intro.jpg Cover-Video-Intro.jpg](https://theroanoker.com/downloads/2725/download/Cover-Video-Intro.jpg?cb=08f385d6b5b24f9d019b71a802958e12&w={width}&h={height})
3 of 45
![IMG_0148.jpg IMG_0148.jpg](https://theroanoker.com/downloads/2726/download/IMG_0148.jpg?cb=2de0594dedc20f8ff066adf4ab3c14b5&w={width}&h={height})
Jeffrey K. Wood
Production of the giant "4" and "0" numerals took place at 4DD Studios in downtown Roanoke.
4 of 45
![RKR40th-Foam-Cut-03.jpg RKR40th-Foam-Cut-03.jpg](https://theroanoker.com/downloads/2729/download/RKR40th-Foam-Cut-03.jpg?cb=50bb6d8bedbab79bd660157961bc83aa&w={width}&h={height})
Ruth Herdman
Production of the giant "4" and "0" numerals took place at 4DD Studios in downtown Roanoke.
5 of 45
![IMG_0151.jpg IMG_0151.jpg](https://theroanoker.com/downloads/2727/download/IMG_0151.jpg?cb=2de0594dedc20f8ff066adf4ab3c14b5&w={width}&h={height})
Jeffrey K. Wood
Production of the giant "4" and "0"numerals took place at 4DD Studios in downtown Roanoke.
6 of 45
![IMG_0160.jpg IMG_0160.jpg](https://theroanoker.com/downloads/2728/download/IMG_0160.jpg?cb=2de0594dedc20f8ff066adf4ab3c14b5&w={width}&h={height})
Jeffrey K. Wood
Production of the giant "4" and "0"numerals took place at 4DD Studios in downtown Roanoke.
7 of 45
![RKR40th-Foam-Cut-21.jpg RKR40th-Foam-Cut-21.jpg](https://theroanoker.com/downloads/2730/download/RKR40th-Foam-Cut-21.jpg?cb=50bb6d8bedbab79bd660157961bc83aa&w={width}&h={height})
Ruth Herdman
Production of the giant "4" and "0"numerals took place at 4DD Studios in downtown Roanoke.
8 of 45
![RKR40th-Foam-Cut-23.jpg RKR40th-Foam-Cut-23.jpg](https://theroanoker.com/downloads/2732/download/RKR40th-Foam-Cut-23.jpg?cb=50bb6d8bedbab79bd660157961bc83aa&w={width}&h={height})
Ruth Herdman
Production of the giant "4" and "0"numerals took place at 4DD Studios in downtown Roanoke.
9 of 45
![RKR40th-Foam-Cut-22.jpg RKR40th-Foam-Cut-22.jpg](https://theroanoker.com/downloads/2731/download/RKR40th-Foam-Cut-22.jpg?cb=50bb6d8bedbab79bd660157961bc83aa&w={width}&h={height})
Ruth Herdman
Production of the giant "4" and "0"numerals took place at 4DD Studios in downtown Roanoke.
10 of 45
![RKR40th-Foam-Cut-27.jpg RKR40th-Foam-Cut-27.jpg](https://theroanoker.com/downloads/2733/download/RKR40th-Foam-Cut-27.jpg?cb=50bb6d8bedbab79bd660157961bc83aa&w={width}&h={height})
Ruth Herdman
Production of the giant "4" and "0"numerals took place at 4DD Studios in downtown Roanoke.
11 of 45
![RKR40th-Foam-Cut-34.jpg RKR40th-Foam-Cut-34.jpg](https://theroanoker.com/downloads/2734/download/RKR40th-Foam-Cut-34.jpg?cb=50bb6d8bedbab79bd660157961bc83aa&w={width}&h={height})
Ruth Herdman
Production of the giant "4" and "0"numerals took place at 4DD Studios in downtown Roanoke.
12 of 45
![RKR40th-Foam-Cut-41.jpg RKR40th-Foam-Cut-41.jpg](https://theroanoker.com/downloads/2738/download/RKR40th-Foam-Cut-41.jpg?cb=50bb6d8bedbab79bd660157961bc83aa&w={width}&h={height})
Ruth Herdman
Production of the giant "4" and "0"numerals took place at 4DD Studios in downtown Roanoke.
13 of 45
![RKR40th-Foam-Cut-35.jpg RKR40th-Foam-Cut-35.jpg](https://theroanoker.com/downloads/2735/download/RKR40th-Foam-Cut-35.jpg?cb=50bb6d8bedbab79bd660157961bc83aa&w={width}&h={height})
Ruth Herdman
Production of the giant "4" and "0"numerals took place at 4DD Studios in downtown Roanoke.
14 of 45
![RKR40th-Foam-Cut-36.jpg RKR40th-Foam-Cut-36.jpg](https://theroanoker.com/downloads/2736/download/RKR40th-Foam-Cut-36.jpg?cb=50bb6d8bedbab79bd660157961bc83aa&w={width}&h={height})
Ruth Herdman
Production of the giant "4" and "0"numerals took place at 4DD Studios in downtown Roanoke.
15 of 45
![RKR40th-Foam-Cut-38.jpg RKR40th-Foam-Cut-38.jpg](https://theroanoker.com/downloads/2737/download/RKR40th-Foam-Cut-38.jpg?cb=50bb6d8bedbab79bd660157961bc83aa&w={width}&h={height})
Ruth Herdman
Voila!
16 of 45
![Market.jpg Market.jpg](https://theroanoker.com/downloads/2768/download/Market.jpg?cb=d6e93edb7f09089d585fbb606dabdb36&w={width}&h={height})
Jeffrey K. Wood
Next came the photo shoot - also in downtown Roanoke.
17 of 45
![IMG_0043.jpg IMG_0043.jpg](https://theroanoker.com/downloads/2742/download/IMG_0043.jpg?cb=90e5650dbdc1df1d2daf5032c70207a3&w={width}&h={height})
Jeffrey K. Wood
18 of 45
![IMG_0038.jpg IMG_0038.jpg](https://theroanoker.com/downloads/2741/download/IMG_0038.jpg?cb=90e5650dbdc1df1d2daf5032c70207a3&w={width}&h={height})
Jeffrey K. Wood
Photographer Angel David Verde was chosen to shoot the cover, assited by Roxy Broom - here standing in for Arielle Rosmarino while Angel checks the lighting.
19 of 45
![Arielle.jpg Arielle.jpg](https://theroanoker.com/downloads/2772/download/Arielle.jpg?cb=2b53897d5670a8c95e32bff935efd264&w={width}&h={height})
Jeffrey K. Wood
The lovely and talented Arielle Rosmarino, Miss Virginia USA 2014, arrives on set.
20 of 45
![Thumbs2.jpg Thumbs2.jpg](https://theroanoker.com/downloads/2767/download/Thumbs2.jpg?cb=f40041ea1cc76393c92ee066b0c0fda9&w={width}&h={height})
Jeffrey K. Wood
Ready to get to work!
21 of 45
![IMG_0244.jpg IMG_0244.jpg](https://theroanoker.com/downloads/2743/download/IMG_0244.jpg?cb=90e5650dbdc1df1d2daf5032c70207a3&w={width}&h={height})
Jeffrey K. Wood
Going over the shoot.
22 of 45
![IMG_0245.jpg IMG_0245.jpg](https://theroanoker.com/downloads/2744/download/IMG_0245.jpg?cb=8f915d9985ddcb033c051e014cf601d4&w={width}&h={height})
Caroline McKean
Getting ready!
23 of 45
![IMG_0252.jpg IMG_0252.jpg](https://theroanoker.com/downloads/2745/download/IMG_0252.jpg?cb=a15dfd0c28f618b1acc26e31bc15b3e0&w={width}&h={height})
Caroline McKean
Getting ready!
24 of 45
![IMG_0257-4.jpg IMG_0257-4.jpg](https://theroanoker.com/downloads/2746/download/IMG_0257-4.jpg?cb=90e5650dbdc1df1d2daf5032c70207a3&w={width}&h={height})
Jeffrey K. Wood
Angel and Art Director Caroline McKean position the numerals while Arielle finishes getting ready.
25 of 45
![IMG_0265.jpg IMG_0265.jpg](https://theroanoker.com/downloads/2748/download/IMG_0265.jpg?cb=90e5650dbdc1df1d2daf5032c70207a3&w={width}&h={height})
Jeffrey K. Wood
...wait, this one still needs to move 3.783 millimeters to the right.
26 of 45
![IMG_0263.jpg IMG_0263.jpg](https://theroanoker.com/downloads/2747/download/IMG_0263.jpg?cb=90e5650dbdc1df1d2daf5032c70207a3&w={width}&h={height})
Jeffrey K. Wood
Time for another quick lighting check.
27 of 45
![MU2.jpg MU2.jpg](https://theroanoker.com/downloads/2761/download/MU2.jpg?cb=90e5650dbdc1df1d2daf5032c70207a3&w={width}&h={height})
Jeffrey K. Wood
Just a little more lipstick and then...
28 of 45
![MU3.jpg MU3.jpg](https://theroanoker.com/downloads/2762/download/MU3.jpg?cb=90e5650dbdc1df1d2daf5032c70207a3&w={width}&h={height})
Jeffrey K. Wood
...there, done! Angel, any last touches?
Ummmmm...
29 of 45
![MU4.jpg MU4.jpg](https://theroanoker.com/downloads/2763/download/MU4.jpg?cb=90e5650dbdc1df1d2daf5032c70207a3&w={width}&h={height})
Jeffrey K. Wood
Roxy steps in and saves the day!
30 of 45
![IMG_0278.jpg IMG_0278.jpg](https://theroanoker.com/downloads/2750/download/IMG_0278.jpg?cb=90e5650dbdc1df1d2daf5032c70207a3&w={width}&h={height})
Jeffrey K. Wood
Time to shoot!
31 of 45
![IMG_0279.jpg IMG_0279.jpg](https://theroanoker.com/downloads/2751/download/IMG_0279.jpg?cb=90e5650dbdc1df1d2daf5032c70207a3&w={width}&h={height})
Jeffrey K. Wood
Angel and Caroline collaborate behind the camera.
32 of 45
![IMG_0282.jpg IMG_0282.jpg](https://theroanoker.com/downloads/2752/download/IMG_0282.jpg?cb=90e5650dbdc1df1d2daf5032c70207a3&w={width}&h={height})
Jeffrey K. Wood
Having a few laughs between photos.
33 of 45
![IMG_0291.jpg IMG_0291.jpg](https://theroanoker.com/downloads/2753/download/IMG_0291.jpg?cb=90e5650dbdc1df1d2daf5032c70207a3&w={width}&h={height})
Jeffrey K. Wood
Back at it!
34 of 45
![IMG_0292.jpg IMG_0292.jpg](https://theroanoker.com/downloads/2754/download/IMG_0292.jpg?cb=90e5650dbdc1df1d2daf5032c70207a3&w={width}&h={height})
Jeffrey K. Wood
35 of 45
![IMG_0295.jpg IMG_0295.jpg](https://theroanoker.com/downloads/2756/download/IMG_0295.jpg?cb=90e5650dbdc1df1d2daf5032c70207a3&w={width}&h={height})
Jeffrey K. Wood
36 of 45
![IMG_0307.jpg IMG_0307.jpg](https://theroanoker.com/downloads/2757/download/IMG_0307.jpg?cb=90e5650dbdc1df1d2daf5032c70207a3&w={width}&h={height})
Jeffrey K. Wood
37 of 45
![IMG_0325.jpg IMG_0325.jpg](https://theroanoker.com/downloads/2758/download/IMG_0325.jpg?cb=90e5650dbdc1df1d2daf5032c70207a3&w={width}&h={height})
Jeffrey K. Wood
38 of 45
![Screen-shot-2014-08-21-at-2.15.15-PM.jpg Screen-shot-2014-08-21-at-2.15.15-PM.jpg](https://theroanoker.com/downloads/2764/download/Screen-shot-2014-08-21-at-2.15.15-PM.jpg?cb=90e5650dbdc1df1d2daf5032c70207a3&w={width}&h={height})
Jeffrey K. Wood
Getting the numerals and Arielle in position was easy compared to catching her flowing red dress at the perfect moment as it blew in the wind.
39 of 45
![IMG_0341.jpg IMG_0341.jpg](https://theroanoker.com/downloads/2760/download/IMG_0341.jpg?cb=90e5650dbdc1df1d2daf5032c70207a3&w={width}&h={height})
Jeffrey K. Wood
How'd we do?!
40 of 45
![Arielle.jpeg Arielle.jpeg](https://theroanoker.com/downloads/2783/download/Arielle.jpeg?cb=e572be272ce7d64c80b31a054660294a&w={width}&h={height})
Angel David Verde
Beautiful!
41 of 45
![DOG.jpg DOG.jpg](https://theroanoker.com/downloads/2739/download/DOG.jpg?cb=90e5650dbdc1df1d2daf5032c70207a3&w={width}&h={height})
Jeffrey K. Wood
Ok, we've got what we need - now it's time for some fun!
42 of 45
![dog2.jpg dog2.jpg](https://theroanoker.com/downloads/2740/download/dog2.jpg?cb=90e5650dbdc1df1d2daf5032c70207a3&w={width}&h={height})
Jeffrey K. Wood
Angel has a stuffed dog named "Darth Vader" that goes with him on every shoot as a good luck charm. So, of course, he had to take a shot with Arielle!
43 of 45
![Selfie.jpg Selfie.jpg](https://theroanoker.com/downloads/2771/download/Selfie.jpg?cb=c4e38e7c7f7a644db0adacab29a17a1f&w={width}&h={height})
Angel David Verde
Group selfie!
(Who's the dude on the left you haven't seen yet? That would be the guy behind the video camera, Digital Publications Editor Jeff Wood.)
44 of 45
![IMG_0337.jpg IMG_0337.jpg](https://theroanoker.com/downloads/2759/download/IMG_0337.jpg?cb=90e5650dbdc1df1d2daf5032c70207a3&w={width}&h={height})
Jeffrey K. Wood
45 of 45
![Arielle2.jpeg Arielle2.jpeg](https://theroanoker.com/downloads/2785/download/Arielle2.jpeg?cb=20a1e06f9b493ce8a2bb51d3034c3dfc&w={width}&h={height})
Angel David Verde
That's a wrap!
The 40th anniversary cover conversation started early – VERY early for a busy publishing company.
It was about a month before our final production deadline when we decided we wanted Salem native Arielle Rosmarino - also known as Miss Virginia USA 2014 - on our cover with the numerals "4" and "0." The cover was inspired by another magazine cover I had seen featuring Nicole Kidman.
As the art director, I was charged with finding Arielle and figuring out how to produce large numerals that would look good, stand freely - AND not blow the budget. I spent an hour fretting about the impossibility of the task when my Editor in Chief, Kurt Rheinheimer, saved the day by suggesting I connect with 4DD Studios, a 3D printing company located in downtown Roanoke.
I immediately sent an email to see if 4DD could produce the numerals on a tight schedule. Saviors! I got an immediate response, followed up with a phone call for more information on the project. I worked with Jim McGeorge, and not only does he know his stuff, he prides himself on customer service and efficiency.
During the actual production process I was on vacation but did not have to worry. The team at 4DD Studios kept the LeisureMedia360 team updated, provided several miniature and to-scale samples to make sure we were on the right track, and during production of the actual numerals invited our Digital Publications Editor Jeff Wood and Graphic Designer Ruth Herdman to the shop to observe and film the production process.
When I saw the finished product, I was beyond impressed. 4DD met my every expectation and for an art director, and that's a gift!
The day of the shoot was a breeze. Working with Arielle was not only easy, but entertaining. She's a true professional. And I of course have to thank the cover photographer Angel David Verde and his assistant Roxy Broom! David, for his incredible photography and understanding my creative direction, fluently. Roxy for her make-up touch-ups (something I would have never been able to do) and for not breaking the much-more-fragile-than-they-looked numerals!
I have to say, this is one cover I am very proud of, and I hope many of you will agree. It's a great tribute to a long-standing, very-successful, always-entertaining city magazine and publishing company!
Thank you!
Caroline McKean, Art Director, The Roanoker magazine
Special Thanks:
- 4DD Studios – "40" Numeral Production
- Angel David Verde – Cover Photographer
- Roxy Broom – Photo & Style Assistant
- Ruth Herdman – Graphic Designer
- Arielle Rosmarino, Miss Virginia USA 2014 – Cover Model