VBR Life 2024: Business in Roanoke City

PHOP Lil Sparks Academy
PHOP Lil Sparks Academy

Roanoke City has experienced significant growth and economic development in recent years, with even more exciting programs and opportunities to come.



Roanoke City has experienced significant growth and economic development in recent years, with even more exciting programs and opportunities to come. The city’s business landscape is diverse, with a mix of traditional industries and emerging sectors. Roanoke-Blacksburg Regional Airport serves as a convenient gateway to the Blue Ridge Mountains and the thriving area. Our proximity to larger cities, countless outdoor adventures and access to excellent education and health care, as well as our dining and retail scene make it an ideal place to live, work (especially remotely!) and retire.

Key Highlights:

  • Economic Diversity: Roanoke City’s economy is marked by its diversity. It is home to a range of businesses, including manufacturing, healthcare, education and technology companies. This diversity contributes to the city’s economic resilience.
  • Downtown Revitalization: Roanoke has made substantial investments in revitalizing its downtown area. This has led to the emergence of a vibrant cultural and entertainment scene, attracting both residents and tourists.
  • Transportation Hub: The city’s strategic location as a transportation hub with access to major highways and the Roanoke-Blacksburg Regional Airport makes it an attractive destination for businesses looking to establish a presence in the region.
  • Entrepreneurship and Innovation: Roanoke has seen a growing entrepreneurial ecosystem with co-working spaces, business incubators and support programs for startups. This has fostered innovation and the emergence of new businesses.
  • Community Engagement: The city places a strong emphasis on community engagement and collaboration. Various public-private partnerships and community initiatives have contributed to a sense of unity and shared purpose.

Innovation Meets Community

  • The Quarters is a premier coworking space downtown, providing flexible options in a dynamic environment. Memberships include 24/7 access to a high-concept work lounge and conference rooms, laser-fast internet, printing services, locally roasted premium coffee and curated member events.
  • Join The Collective on 11th Street for a collaborative coworking experience. This space is designed to foster creativity and connections among members, providing an ideal environment for productivity and innovation.
  • The Williamson located on Williamson Road is a stylish coworking destination, offering professionals a productive and contemporary workspace. With a range of amenities, it’s a hub for local entrepreneurs and remote workers.
  • Roanoke CoLab provides a vibrant coworking space in Grandin for the city’s professionals. It’s a place where innovation thrives, and collaboration is encouraged, making it a great choice for individuals and small businesses alike.
Member One Training Center
Member One Training Center

TOP 20 EMPLOYERS IN VIRGINIA’S BLUE RIDGE

Statistics courtesy of Roanoke Regional Partnership

Carilion Clinic

Industry: Health Care

Employment: 10,000+

Contact: www.jobs.carilionclinic.org

Wells Fargo Bank

Industry: Banking

Employment: 1,000-2,999

Contact: www.wellsfargo.com

HCA Health System

Industry: Health Care

Employment: 1,000-2,999

Contact: www.hcavirginia.com

Kroger

Industry: Retail and Regional HQ

Employment: 1,000-2,999

Contact: www.kroger.com

Walmart Stores

Industry: Retail

Employment: 1,000-2,999

Contact: www.walmart.com

UPS

Industry: Logistics

Employment: 1,000-2,999

Contact: www.ups.com

WestRock

Industry: Manufacturing (Paper/Packaging)

Employment: 1,000-2,999

Contact: www.westrock.com

Altec Industries

Industry: Manufacturing (Utility Vehicles)

Employment: 1,000-2,999

Contact: www.altec.com

Ply Gem Lineal

Industry: Manufacturing (Windows)

Employment: 500-999

Contact: www.plygem.com

Advance Auto

Industry: Retail and Office

Employment: 500-999

Contact: www.advanceautoparts.jobs

Food Lion

Industry: Retail

Employment: 500-999

Contact: www.foodlion.com

Lowe’s Home Centers

Industry: Retail

Employment: 500-999

Contact: www.lowes.com

Yokohama Tire Corporation

Industry: Manufacturing (Tires)

Employment: 500-999

Contact: www.yokohamatire.com

Friendship Retirement Community

Industry: Retirement Community

Employment: 500-999

Contact: www.friendship.us

Elbit Systems

Industry: Manufacturing (Night Vision/Optical)

Employment: 500-999

Contact: www.elbitamerica.com

Anthem

Industry: Insurance/Customer Service

Employment: 500-999

Contact: www.anthem.com

Roanoke College

Industry: Higher Education

Employment: 500-999

Contact: www.roanoke.edu

Metalsa

Industry: Manufacturing (Vehicle Frames)

Employment: 500-999

Contact: www.metalsa.com

Carter Machinery

Industry: Heavy Equipment Sales/Service

Employment: 250-499

Contact: www.cartermachinery.com

Trinity Packaging Corporation (ProAmpac)

Industry: Manufacturing (Plastics/Packaging)

Employment: 250-499

Contact: www.proampac.com

Sources: Virginia Employment Commission, Quarterly Census of Employment and Wages, Dun & Bradstreet, 2021

For more information on top employers, wage data and more, visit roanoke.org/data/workforce.

Author

You Might Also Like:

Tanglewood has evolved dramatically in recent months and now includes a YMCA and Carilion Children’s healthcare unit.

As the Mall Evolves

Shopping centers come in all shapes and sizes, and their drawing cards are expanding dramatically in the Roanoke Valley. 
8d73afc4-ea30-11f0-8588-1248ae80e59d-AI_bot_graphic

Free Career Support for Job Seekers in the Roanoke Valley

The Roanoke Higher Education Center’s (RHEC) Career and Workforce Development Center is a “one-stop shop” for career support that assists students in their member institutions, as well as members of the general public.
9d4532fa-daaa-11f0-88f3-1248ae80e59d-Kay-Dunkley

The Power of Education

Hands-on learning equips residents with skills that translate directly into meaningful careers.
DCJacksonHeadshotApril2025

Arts & Energy: The Creative Vision of Vibrant Communities

Festivals, galleries, theaters and pop-up performances create spaces where neighbors connect, explore and celebrate the region’s unique culture.
43fc0112-79e1-11f0-9970-1248ae80e59d-SO_WebBanners3

Three New Artists To Watch

Meet three Roanoke artists redefining what it means to create — with bold murals, renewed purpose and strong community ties.
a2f7e746-7773-11f0-a600-1248ae80e59d-SO_WebBanners5

Arts & Culture in Virginia’s Blue Ridge

Roanoke thrives with creativity, from galleries to live performances. Local artists and musicians shape the city’s soul, bringing bold ideas to life across the valley.
The Burton Center for Arts and Technology robotics camp is run by the school’s FTC robotics team.

Engineering Tomorrow’s Leaders

Hands-on learning and fun collide as local STEM camps fuel kids’ curiosity and confidence for the future.
Blue Ridge Literacy hosts an annual Scrabble tournament which is a major fundraiser. / With five levels of English for Speakers of Other Languages classes, Blue Ridge Literacy provides adult learners with year-round opportunities to reach their language goals — in-person or online.

Educating the Newest Locals

Blue Ridge Literacy transforms lives in the Roanoke Valley by empowering adults through language and literacy support.
Roanoke College

Class Acts

From tech-savvy programs to liberal arts gems, find the perfect academic adventure in the heart of Virginia’s Blue Ridge.
Downtown Roanoke AMTRAK Station

Day Trippin’

Discover the treasures just outside Roanoke! Experience historic charm, Appalachian vibes and Southern hospitality through local dining, cultural landmarks and scenic spots in these nearby spots for a quick getaway.