Fredy Wright, 36 / Digital Director, Wheeler Digital
Fredy Wright graduated with Cum Laude honors from Roanoke College in 2005, majoring in English and Communications. He first started at Wheeler as an intern and now leads a team to create innovative marketing strategies and revenue-driving campaigns. With over 15 years of experience working in digital, mobile and social media marketing, he has shared his knowledge with businesses around the world. He most recently brought Amazon Premium targeting to Roanoke, providing direct results for clients. In his spare time, Wright has volunteered his talents for March of Dimes, Ronald McDonald House, Children’s Miracle Network and the Spina Bifida Association. Recently featured on an episode of BUZZ 4 Good on PBS, Wright came up with a pro-bono custom digital strategy that resulted in helping the RAM House grow their donations and get more volunteers. “I feel like my work aligns with who I am–I love getting to know everything I can about businesses and the minds behind them and that lead them, locally and nationally,” Wright says. “Seeing results is what gives me spark, to see the thankfulness in a business owners’ eyes … that’s when I know I’ve done something right.”
- Earned degree in English and Communications, Cum Laude and member of Sigma Tau Delta (English Honor Society), Roanoke College, 2005
- Spoken in Las Vegas several times on digital marketing, most recently in January 2020, as well as other localities
- Over 15 years of experience working in Digital, Mobile and Social Media Marketing
- Has shared knowledge with businesses around the world including Simferopol, Ukraine, Kutaissi, Georgia and points in between
- Has volunteered his talents for: March of Dimes, Ronald McDonald House, Children’s Miracle Network, Spina Bifida Association
- A public speaker and travels to conferences to share his knowledge (recently spoke in Las Vegas on digital marketing)
- Brought Amazon Premium targeting to the Roanoke Valley
- Recently featured on an episode of BUZZ 4 Good on PBS: Fredy’s pro-bono custom digital strategy to help the RAM House
From the Nomination: “Creator. Digital trailblazer. Social media junkie. Incurable Internet guru. Music addict. Certified concert enthusiast. Lifelong thinker. Fredy Wright has over 15 years of experience working in Digital, Mobile and Social Media Marketing. He has built hundreds of campaigns for local and national brands, leading to proven sales increases by blending the roles of creator, technologist, strategist and businessperson. He currently leads a team at Wheeler Digital, one of Roanoke’s leading digital agencies, that creates innovative marketing strategies and revenue-driving campaigns, negotiating business agreements, and adding value to client relationships. … With clients in Roanoke and beyond, Wright is seen by many local businesses as an essential part of their marketing team. He brainstorms and strategizes new and unique ideas with each of them (no two campaigns are alike). … He’s moved through the ranks from Intern to Sales Assistant to On-Air talent to Promotions Director to now Director of one of the leading digital marketing agencies in the area. … Most recently, he and his team brought Amazon Premium targeting to the Roanoke Valley … technology allows local businesses to target people based on their behaviors on Amazon including things they’ve searched for and/or purchased on Amazon. … clients are seeing direct results and cash registers ring because of this new Amazon technology that Wright has been a part of. …”
What do you love about Roanoke?
Wright: “I love that Roanoke offers a big city lifestyle inside of a small town community. We do big things from right here in Roanoke and project them on a nationwide scale, things that get us more and more recognition everyday; yet we all share a bond with our neighbors and a commitment to our city and its history that makes our home unique.”
How does your passion impact our community?
Wright: “I feel like my work aligns with who I am – I love getting to know everything I can about businesses and the minds behind them and that lead them, locally and nationally. I strive to help them grow. Seeing results is what gives me spark, to see the thankfulness in a business owners’ eyes…that’s when I know I’ve done something right.”
