Friendship Acquires Salem Terrace at Harrogate

Friendship Salem Terrace
Friendship Salem Terrace

Salem Terrace at Harrogate is now known as Friendship Salem Terrace.



Friendship, a local leader in senior living and rehabilitation, is excited to announce its acquisition of Salem Terrace at Harrogate, now Friendship Salem Terrace, a senior living community that offers Independent Living, Assisted Living, and Memory Care.

Friendship will celebrate the addition of the new Friendship campus with a formal ribbon-cutting ceremony on Wednesday, October 5 at 10:00 a.m. The acquisition allows Friendship to extend its geographical reach and serve more people in the Roanoke Valley who are seeking peace of mind in their retirement.

Friendship Salem Terrace features:

  • a three-story assisted living and memory care community, which offers 20 spots for memory care, 16 rooms for intensive assisted living care, and 43 rooms for independent and assisted living care (a total of 79 units with an operating license for 90 residents)
  • a full-service commercial kitchen, dining room, lounge, library, Internet café, activity rooms, resident laundry areas, game room, theater room, therapy room, beauty salon, and employee lounge and locker room.

“Bringing Salem Terrace under the Friendship umbrella will not only help streamline the high-quality services at Salem Terrace that Friendship has managed since 2012, but will also enable Friendship to use our expertise in retirement living and care to serve more individuals in the greater Roanoke Valley,” said Joe Hoff, President and CEO of Friendship.

The 86,622 square-foot assisted living and memory care facility was developed in 2010 by the late L. S. (Luke) Waldrop and his son, Preston A. Waldrop, MD, who has practiced medicine in the Roanoke Valley since 1991 and founded Virginia Orthopaedic P.C. It is the hard work, dedication, and forward-thinking of these gentlemen that set the foundation for Friendship Salem Terrace.

The ribbon-cutting event will feature a site tour and remarks by Joe Hoff, President and CEO of Friendship; Robert Lawson, Chairman of the Friendship Board of Directors; and Brent Poff, Administrator of Friendship Salem Terrace.

Friendship Salem Terrace is accepting new admissions for Independent Living, Assisted Living and Memory Care.  For more information about living at Friendship Salem Terrace, visit friendship.us/salem-terrace.  Friendship Salem Terrace is also seeking caring and qualified individuals to join its team. Interested candidates should apply online at friendship.us/careers.

To learn more about Friendship, individuals are encouraged to visit the company’s website, friendship.us, or call 540-265-2100. 


About Friendship:

Friendship offers diverse senior living accommodations, award-winning care, innovative services as well as specialized rehab and therapy, to over 900 residents and patients.  The community opened its first building in 1966 and has grown to offer the full continuum of healthcare, including an adult day care center, home care services, an on-site pharmacy, salons and full-service restaurant and bar.  Visit friendship.us for more information.

Author

You Might Also Like:

AoASummerMega_Graphic

Angels of Assisi to Host First-Ever Summer Mega Adoption Event at Berglund Center

Angels of Assisi is inviting the community to find a new best friend at its first-ever Summer Mega Adoption Event, on Saturday, June 27, from 10 a.m. to 4 p.m. at the Berglund Center Special Events Center.
Mountain Star Herbals logo

Mountain Star Herbals Opens in Downtown Roanoke

Mountain Star Herbals celebrates its grand opening and ribbon cutting ceremony to open downtown Roanoke’s first herb, spice, and tea shop.
George's Flowers logo

George’s Flowers Prepares to Bloom in a New Home on Ogden Road

The multi-award-winning Roanoke florist unveils plans for expanded floral marketplace, educational workshops, and a new customer experience after more than 45 years serving the Roanoke Valley.
SML NO WAKE Map (FINAL June 2026)

Boaters Asked to Go Slow for SML Fireworks Celebrations

SMLA continues its no-wake fireworks boating safety tradition.
Cheryl Sullivan-Willis

Cheryl Sullivan-Willis to Emcee Juneteenth Freedom Jubilee Presentations at Historic Greenfield

Historic Greenfield's Juneteenth Freedom Jubilee 2026 celebration will feature a special afternoon led by Botetourt County resident Cheryl Sullivan-Willis.
WhitneyCummings_ROAN,VA_1080x1080_REV

Whitney Cummings Brings ‘Big Baby’ Tour to Berglund Center in November

Comedian Whitney Cummings will perform her "Big Baby" tour at the Berglund Performing Arts Theatre on November 7.
Kiwanis of Roanoke logo

Kiwanis Club of Roanoke Awards Environmental Scholarship Award of $5,000 to Kai Weiss of Salem

Kai Alexander Weiss of Salem is this year’s winner of the Kiwanis Club of Roanoke’s $5,000 environmental scholarship.
062725_Garden-Gala_tables_img6

LEAP Celebrates Community at Garden Gala Fundraiser

Local Environmental Agriculture Project (LEAP) will host its annual Garden Gala on Friday, June 12th from 6-8pm.